Privacy Policy
Effective Date: July 25, 2025
Lumo Loft, LLC (“Lumo Loft,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share your personal information through our website (www.lumoloft.com), design services, social media, and communications.
This Policy applies to all visitors, users, and customers in the United States, the European Union, and other jurisdictions where we operate. If you are a job applicant or interacting with us on behalf of a company, please contact us separately.
What Personal Information We Collect and Why
“Personal information” means data that identifies or relates to you directly or indirectly. This includes names, emails, addresses, and browsing activity.
Categories of Personal Information We Collect
Type | Examples | Why We Collect It |
Contact Info | Name, phone number, email, shipping address | – To fulfill product orders – To provide design services – To create and manage your account – To contact you about orders, services, or promotions |
Account Identifiers | Login info, IP address, device ID | – To keep your account secure – To detect and prevent fraud – To personalize your experience |
Payment Information | Credit/debit card details, Stripe ID | – To process purchases securely via Stripe – We do not store full card numbers ourselves |
Commercial Info | Products viewed, saved, purchased | – To improve your shopping experience – To recommend products – To customize your design service |
Design Form Data | Room photos, measurements, style preferences | – To deliver free or paid room designs tailored to your needs |
Browsing Activity | Pages visited, time on site, clicks | – To analyze site traffic – To improve performance – To show relevant content or ads |
Location Data | Inferred from IP or shipping info | – To calculate shipping and taxes – To show correct pricing |
User Content | Chat messages, emails, reviews | – For customer support – To enhance our service quality |
We also collect aggregated, de-identified data to improve our offerings — this data does not identify you personally.
How We Collect Information
We collect your information in the following ways:
You Provide It:
- When you place an order
- When you fill out a design form
- When you register or log into your account
- When you chat with our team
- When you leave a product review or submit feedback
Automatically Collected:
- Through cookies and analytics tools
- When you browse or interact with our website
- When you open emails from us
From Third Parties:
- Social media platforms (e.g. Facebook, Instagram)
- Analytics providers (e.g. Google Analytics)
- Payment processors (e.g. Stripe)
For more about cookies and tracking, see our Cookie Policy (coming soon).
How We Share Your Information
We do not sell your personal information. We only share it as necessary to operate our business:
- With trusted vendors: to process payments, ship products, and fulfill design services
- With software partners: like email, customer support, and analytics providers
- With marketing platforms: to show you relevant offers (e.g. Google, Meta)
- When required by law: to comply with legal processes or defend our rights
- In a business transfer: like a merger or acquisition
All third parties are required to keep your data secure and use it only for authorized purposes.
Data Security
We use encryption, access controls, and industry best practices to protect your information. However, no method of online transmission is 100% secure. You are responsible for safeguarding your account credentials.
Children’s Information
Lumo Loft is not intended for children under 16. We do not knowingly collect or store personal information from minors. If you believe a child has submitted personal data, please contact us and we will delete it promptly.
Your Communication Choices
- Marketing Emails: You may unsubscribe at any time via the link in our emails or in your account dashboard.
- Transactional Emails: You will still receive essential communications (e.g., order updates).
- SMS Notifications: If you opt-in, you can opt-out at any time by replying “STOP.”
Your Privacy Rights (California & EU)
Depending on your location, you may have the right to:
- Request access to your personal data
- Request deletion of your personal data
- Opt-out of certain types of data sharing
- Correct inaccuracies in your information
- Withdraw consent for marketing
For California Residents (CCPA)
Lumo Loft does not sell personal data as defined under the California Consumer Privacy Act. You may request access or deletion of your personal information by contacting us at privacy@lumoloft.com.
For EU Residents (GDPR)
We process your data based on your consent, the performance of a contract, or legitimate interest. You can request access, rectification, or deletion of your personal data at any time.
Updates to This Policy
We may update this Privacy Policy as our services evolve or laws change. Any updates will be posted here with a revised effective date. Your continued use of our website means you accept the updated terms.
Contact Us
If you have questions or concerns about this Privacy Policy or your personal data, please contact us:
Lumo Loft, LLC
Email: privacy@lumoloft.com
Phone: +1 (564) 544-7770
Address: 3411 Silverside Road Tatnall Building, Suite 104, Wilmington, DE 19810, United States